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Arbaiza Rodríguez, Francisco.
Stalman, A. (2020). Totem. Transformando clientes en creyentes.
.
Revista de Comunicación
, Set 2021, vol.20, no.2, p.391-392. ISSN 1684-0933
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Arbaiza Rodriguez, Francisco and Huertas García, Shirley
Comunicación publicitaria en la industria de la moda
:
branded content
, el caso de los
fashion films
.
Revista de Comunicación
, Mar 2018, vol.17, no.1, p.09-33. ISSN 1684-0933
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abstract in spanish
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