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Fernández Gómez, J. D., Berenguel Fernández, J. and Macarro Tomillo, A. Testimoniales, endorsements y celebrities en publicidad. Un análisis empírico de las estrategias publicitarias en el Festival de Cannes, 2010-2020. Revista de Comunicación, Set 2022, vol.21, no.2, p.135-156. ISSN 1684-0933

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