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 Jayaram, Dureen, Manrai, Ajay K and Manrai, Lalita A Effective use of marketing technology in Eastern Europe: Web analytics, social media, customer analytics, digital campaigns and mobile applications. Journal of Economics, Finance and Administrative Science, Dec 2015, vol.20, no.39, p.118-132. ISSN 2077-1886


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 Murray, Noel, Manrai, Ajay K and Manrai, Lalita Ajay The financial services industry and society: The role of incentives/punishments, moral hazard, and conflicts of interests in the 2008 financial crisis. Journal of Economics, Finance and Administrative Science, Dec 2017, vol.22, no.43, p.168-190. ISSN 2077-1886
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