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Desde el Sur

Print version ISSN 2076-2674On-line version ISSN 2415-0959

Abstract

CASTELLANOS-ALVARENGA, Luis Mario  and  QUINTANO-MENDEZ, Felipe. Notes on happiness in consumer societies. Desde el Sur [online]. 2023, vol.15, n.4, e0058.  Epub Oct 30, 2023. ISSN 2076-2674.  http://dx.doi.org/10.21142/des-1504-2023-0058.

Introduction:

Beliefs about happiness and individual success are constructed through social interactions, as individuals set goals in alignment with societal expectations.

Objective:

This study aims to analyze beliefs about happiness and individual success from both psychological and sociological perspectives.

Method:

The analytical-synthetic method was employed in the preparation of this essay.

Results:

The predominant content in beliefs about happiness pertains to material values, reinforcing the notion that success is closely linked to material possessions. Nevertheless, it is crucial to contemplate the significance of non-material factors, such as health, family, and friendships, among others.

Conclusion:

Individual happiness and success transcend the material plane; because the way in which we process information and construct value judgments about life also plays a fundamental role on them.

Keywords : Happiness; individual success; consumer society; material values.

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