Abstract

ESPINAR-MEDINA, Lara; PERALTA GARCIA, Lidia  and  CHAPARRO ESCUDERO, Manuel. Good practices in community radio. Case study through the application of the IRSCOM indicator in Colombia. Revista de Comunicación [online]. 2023, vol.22, n.2, pp.97-115.  Epub Oct 14, 2023. ISSN 1684-0933.  http://dx.doi.org/10.26441/rc22.2-2023-3192.

This paper presents a compendium of good practices detected from the application of the Social Profitability Indicator in Communication IRSCOM to a group of 12 community and indigenous public interest stations in Colombia during the year 2022. The IRSCOM-RADCC (Radio Comunitaria Colombia) is a tested methodology that is specified in 33 indicators and is designed to collect quantitative and qualitative information on the internal functioning of the media in relation to six categories of analysis: management, social capital, territorial and citizen articulation, programming, Internet activity and infrastructure. The information collected goes through a weighting process that results in numerical scores for each of its variables allowing to observe strengths and weaknesses. The tool facilitates the collection of qualitative information in the form of good practices for each of its variables, thanks to the results of the semi-structured interview that accompanies the IRSCOM implementation methodology. The results have shown ingenious ways by radios to self-manage, as well as loyalty participation, both in management and in the realization of programs. There is also a growing interest in diversity and differential aspects in the configuration of social capital and in the programmatic contents as well as a high level of linkage with the social fabric. All this makes them the axis of territorial structuring and enhancement of proximity communication.

Keywords : community radios; Colombia; good practices; third sector; IRSCOM; communication.