SciELO - Scientific Electronic Library Online

vol.41 issue75Management as an Entrepreneurial Activity: the Internationalization of the Argentine Company Siderca (1960-1996)Economic Groups and the Mining Bonanza in Peru author indexsubject indexarticles search
Home Pagealphabetic serial listing  

Services on Demand




  • Have no cited articlesCited by SciELO

Related links

  • Have no similar articlesSimilars in SciELO



Print version ISSN 0252-1865


LANNES, José. Gerdau Group: The Creation of a Global Competitor. Apuntes [online]. 2014, vol.41, n.75, pp.141-169. ISSN 0252-1865.

The Gerdau Group is today one of the largest Brazilian multinational corporations. The main objective of this study is to analyze the internationalization of this group. The hypothesis is that foreign direct investment (FDI) serves as a driver for potential business growth as well as for the diversification of activities, whose objectives include the search for markets, natural resources, efficiency, and strategic resources. The principal results confirm the hypothesis, demonstrating that new FDI and diversification were necessary when growth was limited and led to the positioning of the group as the 14th largest world steel manufacturer.

Keywords : Brazil; multinational enterprises; direct investment; internationalization; iron and steel industry.

        · abstract in Spanish     · text in Spanish     · English ( pdf ) | Spanish ( pdf )


Creative Commons License All the contents of this journal, except where otherwise noted, is licensed under a Creative Commons Attribution License