Abstract

MAZZUCHINO, María Gabriela. The Tweet as a Micro-pamphlet: The Case of the Inauguration of the New Mexican President. Lexis [online]. 2020, vol.44, n.2, pp.525-574. ISSN 0254-9239.  http://dx.doi.org/10.18800/lexis.202002.005.

This article analyzes the controversial dimension of a wide corpus of tweets that oppose to the former Mexican president Peña Nieto and the new president, López Obrador, in the context of the swearing-in ceremony of the latest, from a multidisciplinary approach and a broad vision of argumentation. Taking distance from the studies that assume that argumentation is not the preponderant on Twitter, and that violence is what prevails, our analysis reveals a reactive argumentative chain, structured in varied arguments, not just entimematic ones, as well as in other resources (many of them visual) that connect with the panfletary tradition of the Mexican 19th century, which leads us to describe the tweet as the current substitute of the traditional pamphlet.

Keywords : Twitter; controversy; pamphlet; Discourse Analysis.

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