Abstract

VERA RUIZ, Angela; ESPINOSA PEZZIA, Agustín; PRIALE VALLE, María Angela  and  LLANCO GONZALES, Cesar. National Identity and appreciation for sustainable practices in social and commercial entrepreneurs in Lima. Revista de Psicología [online]. 2022, vol.40, n.2, pp.1099-1131.  Epub July 04, 2022. ISSN 0254-9247.  http://dx.doi.org/10.18800/psico.202202.017.

This comparative-correlational study aims to analyze and compare the relationship between appreciation for sustainable practices (APS) and national identity in two groups of social (n=135) and commercial (n=198) entrepreneurs in Lima-Peru. The results show that social entrepreneurs have higher APS and perceive Peruvians as warmer, more competent, and more moral than commercial entrepreneurs. Self-stereotype of competence and identification with the country explain APS significantly only significant in commercial entrepreneurs. The study analyzes little-explored psychosocial variables for the entrepreneurial phenomenon, proposing strategies to improve sustainability activities in entrepreneurs who do not have a explicit social orientation.

Keywords : national identity; self-stereotypes; sustainability; social entrepreneurship.

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