Abstract

PACHECO DAVILA, Gabriela M.. An X-ray of Jair Bolsonaro. Contratexto [online]. 2021, n.35, pp.137-154. ISSN 1025-9945.  http://dx.doi.org/10.26439/contratexto2021.n035.5022.

This paper aims to present the most representative singularities and irregularities of former candidate and current President Jair Bolsonaro in advertisement videos broadcasted during the 2018 presidential campaign, focusing on the use of body language. Using a qualitative methodology for analyzing images and videos inspired in concepts of semiotics of culture, it was possible to understand that body language is important during an election period, since it is a time when candidates are more sympathetic to people. This leads to the reduction of personal space boundaries, aggressive speeches and strange props that make up the semiosphere of the electoral campaign.

Keywords : Jair Bolsonaro; body languages; culture semiotics; electoral body; communications.

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