Abstract

VARVAKIS RADOS, Gregório Jean; OLIVEIRA INOMATA, Danielly; SALETE TRZECIAK, Dorzeli  and  CORDEIRO MANHAES, Maurício. Service information as advantage of competitive factor in organizations. Biblios [online]. 2016, n.65, pp.15-28. ISSN 1562-4730.  http://dx.doi.org/10.5195/biblios.2016.318.

This article aims to discuss the relevance of information services as a competitive advantage factor for organizations, focusing on Competitive Intelligence process. This is an exploratory study with a qualitative approach, which uses literature as a technical procedure for the collection of data. The work is based on theoretical studies of Information Science; in particular, information management, with the perspective that there is a systematic process of planning, collection, analysis and dissemination of information to assist in decision-making organizations. It is argued that, for the activities of analysis and dissemination of information are outputs that can be called information services, whose purpose is to identify the information needs and ensure availability and access to information in the appropriate format and time. The results indicate that: information and knowledge are essential inputs to decision-making organizations; the Competitive Intelligence process steps of analysis and dissemination are the most critical, and must be worked to ensure access to information for action; organizations have difficulties to process and use information and should therefore prioritize consumption and no inventory; information services add value to the Competitive Intelligence process, contributing to the competitiveness of the organization. Concludes that the information services are indispensable for the IC processes can add value and hence positively impact the organization's actions.

Keywords : Information services; Competitive intelligence; Competitive advantage.

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