Abstract

DIAZ CAMPO, Jesús  and  BERZOSA, Jesús. Corporate social responsibility in Spanish audiovisual corporations. An analysis of RTVE, Atresmedia and Mediaset. Revista de Comunicación [online]. 2020, vol.19, n.1, pp.93-108. ISSN 1684-0933.  http://dx.doi.org/10.26441/rc19.1-2020-a6.

This research analyzes the corporate social responsibility (CSR) reports of the main au diovisual companies in Spain (Radio Televisión Española, Atresmedia and Mediaset España). The main objective is to determine the level of implementation of CSR policies in each one of them. We use con tent analysis methodology. It consists of 14 indicators and it is based of one previous research (Campos, 2013). The results show that there is a greater level of implementation in the public corporation than in the private ones.

Keywords : corporate social responsibility; social responsibility reports; sustainability; audiovisual cor porations; television.

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