Abstract

RODRIGUEZ FIDALGO, Mª Isabel; PAINO AMBROSIO, Adriana  and  RUIZ PAZ, Yanira. The Dark.Netflix platform as an example of transmedia transfictionality amplification strategy. Revista de Comunicación [online]. 2021, vol.20, n.2, pp.339-353. ISSN 1684-0933.  http://dx.doi.org/10.26441/rc20.2-2021-a18.

This study analyzes the Dark series platform, one of Netflix’s latest bets to offer additional content to fiction fans. By using the methodological tool of interactive decoupage, this study goes deeper into the different narrative elements that have allowed the elaboration of the interactive experience. It is concluded that Dark.Netflix proposes an amplification strategy to carry out the transmedia transfiction in the digital support that generates a new interactive narrative dialogue with their users/followers.

Keywords : Netflix; interactive storytelling; series; hypertext expansión; transmedia.

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