Resumen

RODRIGUEZ GOMEZ, Eduardo Fco.  y  ROSIQUE CEDILLO, Gloria Josefina. Privatization, public service and digitization. The case of 7 TV. Revista de Comunicación [online]. 2022, vol.21, n.1, pp.329-348.  Epub 17-Abr-2022. ISSN 1684-0933.  http://dx.doi.org/10.26441/rc21.1-2022-a17.

This research contributes to the study of the privatization processes experienced by public audiovisual media in a context of digital convergence. We conducted a case study of 7 TV, which was carried out by means of document analysis complemented with in-depth interviews. The goal is to analyze a regional public television, examining whether the complete privatization of this public service has promoted its digitalization, improving its transparency and accountability, and favoring citizens’ participation in decision-making. The main finding is that, despite being aware of the changes that must be undertaken to face the imminent transformation of the audiovisual sector, 7 TV is in an incipient phase of this process, anchored to a conservative production and distribution system that produces modest initiatives and where citizens’ participation is highly limited.

Palabras clave : regional television; public service; audiovisual market; digitization; new technologies; privatization..

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