Resumen

CHUNG PINZAS, Alfonso Ramón  y  INCHE MITMA, Jorge luis. Data mining applied to the presidential speeches of Pedro Castillo Terrones in Perú. Revista de Comunicación [online]. 2024, vol.23, n.1, pp.141-156.  Epub 07-Jun-2024. ISSN 1684-0933.  http://dx.doi.org/10.26441/rc23.1-2024-3417.

The article presents the results of a non-experimental, descriptive and explanatory research. This research is related to the mining of text and feelings, for this we worked with all the official speeches of the former president of Peru Pedro Castillo Terrones, which amount to 12 and are in the public domain on the Peruvian state portal. The objective was to determine what the message is behind the before mentioned speeches of the former president. The data were processed in R through RStudio, and the lexicon NRC. The results show messages aimed at transmitting the idea of a welfare state; Therefore, they are not aimed at promoting entrepreneurship, initiative in the population, but rather at the state’s receipt of resources, especially economic resources, which is in line with the ideology of the party that brought it to power. As for feelings, positive ones predominate. Being a topic with a high political and ideological charge, an attempt has been made to isolate these charges, restricting the interpretation to the before mentioned results.

Palabras clave : speech analysis; sentiment mining; wealth; text mining; state.Chung Pinzás, A. R. y Inche Mitma, J. L..

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