Resumen

PALPAN-GUERRA, Ada  y  MUNAYCO, César V.. How did the media report on the AH1N1 Influenza in Peru?. Rev. perú. med. exp. salud publica [online]. 2015, vol.32, n.2, pp.294-298. ISSN 1726-4634.

We analyzed the characteristics of news issued by communication media (CM) in Peru on H1N1 influenza in 2013, for which written, radio, television and internet CM were reviewed daily. The news were classified according to framing, estimation (educational, informative and with high perception of risk of contagion and death) and scope. A descriptive analysis of the main variables of the study was made. The framing of the news was focused on influenza cases (47.5%) and actions of the Ministry of Health and other institutions (29.0%). The highest percentage of news was informative (73.7%), and only 7.5% were news with high perception of risk of contagion and death; the latter was more frequent in newspapers (9.0%) and television (9.4%). During 2013, the CM, in general, was responsible at the time of reporting, although there were some that spread news that could have increased the perception of risk in the population

Palabras clave : Influenza A virus, H1N1 subtype; Communications media; Peru.

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