Resumo

MORALES ALVARADO, Sabrina. Impact of promotional campaigns on family planning and its influence on the knowledge, attitudes and practices of expectant users of the Red de Salud de San Juan de Miraflores, Lima-Perú. Horiz. Med. [online]. 2014, vol.14, n.2, pp.46-52. ISSN 1727-558X.

In order to determine the impact of the campaigns of promotion on the family planning in relation to the knowledge, attitudes and practices in users pregnant of the network of health San Juan de Miraflores (SJM). An analytical, prospective, transversal, observational study was conducted from January 15 to July 15, 2013. 271 surveys were applied in women pregnant belonging to of five Health Centers of the jurisdiction. 53.1 % of mothers pregnant were born in Lima. The predominant age was of the range 19 to 35 years (83.7 %). 74.2 % demonstrated to have listened or saw at some time some message on the topic in some way of communication. 65.7 % demonstrated to have seen them, but only 25.8 % read and understood them. It follows that knowledge on the family planning in mothers pregnant is limited and the answers of the mothers pregnant to the questionnaire like expression of her knowledge, attitudes and practices on the family planning, they did not take as a principal source of received information the media of massive communication.

Palavras-chave : Promotion campaigns; family planning; attitudes; knowledge; practices.

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