Resumo

ROJAS GARCIA, José Antonio; AJURIA FORONDA, José Luis  e  ARAMBARRI, Jon. Digital Transformation Methodology to Increase the Competitiveness of Asset-Light Logistics SMEs in Peru. Ind. data [online]. 2023, vol.26, n.1, pp.63-90. ISSN 1560-9146.  http://dx.doi.org/10.15381/idata.v26i1.23745.

The objective of this study was to design and implement a methodology based on digital transformation within a short period of time that allows SMEs in the asset-light logistics sector in Peru to increase their competitiveness. A mixed research approach with an exploratory sequential, observational and experimental design was used. The study population was 750 SMEs with a sample of 255 companies obtained through stratified probabilistic sampling. The inclusion criteria included having well-defined competitive strategies, a minimum of one year of operation, and postal code and operating license. The research instrument was a questionnaire of 189 questions grouped into variables including strategy, profitability, technical level, productivity, quality, and traceability. Based on the results, we conclude that the implementation of the proposed methodology enabled the digital transformation of the companies under study in a period of four months, thus increasing their competitiveness.

Palavras-chave : digital transformation; productivity; competitiveness; logistics; SMEs..

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