Abstract

OBANDO MANTILLA, Jerson Waldir; GODOY VILLASANTE, Manuel Josué  and  GONZALEZ VASQUEZ, Joe Alexis. Implementation of Retail Business Strategies and Their Relationship with Consumption Patterns in Department Stores in a COVID-19 Context. Ind. data [online]. 2023, vol.26, n.1, pp.203-216. ISSN 1560-9146.  http://dx.doi.org/10.15381/idata.v26i1.24313.

The objective of this study is to determine how retail business strategies are related to consumption patterns in department stores in a COVID-19 context. The methodology employed has a descriptive and correlational approach at a cross-sectional level. The data collection technique was a survey addressed to a sample of 384 consumers. The most significant result is the moderate and strong correlation coefficient of .702 for the variables with a p= .000 < .05. The results obtained show that retail business strategies are closely related to consumption patterns, which means that shopping habits can be created in customers.

Keywords : retail business strategies; e-commerce; consumption patterns; COVID-19.

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