Resumo

COCA VARGAS, César. Mechanisms of propaganda in the "Boletín Titikaka". Letras [online]. 2020, vol.91, n.134, pp.48-73. ISSN 0378-4878.  http://dx.doi.org/10.30920/letras.91.134.3.

In contrast to the research on the Boletín Titikaka (1926-1930), this article will focus on the mechanisms of propaganda executed by its leader, Gamaliel Churata, to understand the ultimate nature of the orkopata magazine. In this way, it is intended to demonstrate that the Boletín Titikaka had as its main purpose the visibility of its own project, which meant the interested utilization of the Andean reference. For this reason, this paper argues that the indigenous representation, which they constantly draw on, was subordinated to an agenda that focused on the Orkopata group. It will influence the capital importance that the poetry book Ande (1926) accomplished for the realization of the objectives of Churata. Paying attention to the Ande - Boletín Titikaka relationship, this research will use two images of ambivalence, "paskana" and "erysipelas", to understand the notions of representation, self-representation, participation and agency.

Palavras-chave : Gamaliel Churata; Propaganda; Indigenism; Boletín Titikaka.

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