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Journal of Economics, Finance and Administrative Science
Print version ISSN 2077-1886On-line version ISSN 2218-0648
Abstract
MAESTRE MATOS, Marcela; LOMBANA-COY, Jahir and MESIAS, Francisco J.. Creation of shared value in cooperatives: informal institutions’ perspective of small-sized banana growers from Colombia. Journal of Economics, Finance and Administrative Science [online]. 2023, vol.28, n.55, pp.130-156. Epub June 30, 2023. ISSN 2077-1886. http://dx.doi.org/10.1108/jefas-09-2021-0186.
Purpose:
This study aims to identify informal institutions for bottom-of-the-pyramid (BoP) business models in the agricultural sector through the case study of banana growers’ cooperatives.
Design/methodology/approach:
A case study of six banana cooperatives from Colombia was conducted. The research followed a mixed design, using both qualitative and quantitative data and the application of structural equations.
Findings:
This study shows that social capital, networking and alliances are essential in BoP businesses.
Originality/value:
Authors defined a model of informal institutional factors for the generation of economic and social value in inclusive business, using the new institutional theory and the conceptual development of BoP in agri-business.
Keywords : Shared value; Informal institutions; Bottom of the pyramid.
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