Resumen

APAZA QUISPE, Javier Arturo. THE ECOLOGICAL CONSCIENCE IN THE CONSUMPTION OF PRODUCTS IN PUNO's CITY - PERU. Comuni@cción [online]. 2014, vol.5, n.2, pp.05-12. ISSN 2219-7168.

In the last years there have been intensified the works related to environmental topics, specially those related to not pollution, climate change and ecological conscience in the consumption of products; for what the aim of the investigation is to know the ecological conscience in the consumption of products of the family parents of Puno's city; in the matter, there is perceived that the major obstacle 5 for not pollution of the environment is the lack of information with regard to the care of this one. For the study there has been applied a survey structured to a consumers' representative sample that they go shopping on Saturdays. The results that were obtained indicate that an ecological conscience is absent in the behavior as consumer of products.

Palabras clave : Pollution; environmental conscience; consumer behavior; Environment.

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