Abstract

RIFFO PAVON, Ignacio. Media culture: Reflections and prospects - Spain. Comuni@cción [online]. 2015, vol.6, n.2, pp.46-57. ISSN 2219-7168.

The ongoing scientific paper is developed from a theoretical view, where the reflection is considered as an essential tool connect the different approaches exposed by some experts. This study highlights the main notions that are handled about the cultural industries and mass cultures, and their impact on societies. Finally, this document establishes various conceptual and argumentative approaches that highlight the importance of the concept called 'media culture', and its correct use to understand the mediated reality where the modern society takes place. Finally, the main objective of this scientific paper is to demonstrate the different scopes of the current media culture in mediated societies. In turn, it will be necessary to explore the amalgam between mass culture and cultural industries

Keywords : mass culture; media culture; mediated society.

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