Abstract

MUNIZ ZUNIGA, Vivian  and  FONSECA VALIDO, Rafael Ángel. Characterization and relationship of media agendas of provincial cuban press media. Comuni@cción [online]. 2016, vol.7, n.2, pp.48-59. ISSN 2219-7168.

The present studio offers the elaboration of a pattern on the information Cuban thematic treatment, starting from the analysis of the correlations of object and attributes in the provincial media agendas during the years 2014 and 2015. It possesses a combined design of investigation, based on the employment of the methods of Analysis-synthesis and the Inductive-deductive, and technique as the content analysis, the correlation coefficient of Spearman and statistic Rozelle Campbell baseline. The collection of the data included the correlation among the media agendas of the means of press of Santiago de Cuba, and other belonging to Cuban different counties. In the investigation it is evaluated by first time the cyclic character of the objects and their temporary permanency. Also, some incident factors are explained in the phenomenon of Intermedia Agenda Setting in a high number of media agendas that has a narrow relationship with the routinization of the media agendas and the origin of the subjects that are published

Keywords : Intermedia Agenda Setting; thematic treatment; routinization of the media agenda; correlation between agendas; Cuba.

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