Resumen

CAYO VELASQUEZ, Noemí Emperatriz  y  APAZA TARQUI, Alejandro. Evaluation of the city of Puno as a tourist destination - Peru. Comuni@cción [online]. 2017, vol.8, n.2, pp.116-124. ISSN 2219-7168.

Tourism is one of the most dynamic economic activities in the world today, in Peru this activity is important, both for its level of investment and its participation in employment and foreign exchange. The government policies of countries seek to generate in the minds of tourists a good perception and image of localities as competitive tourist attraction centers in a global environment. The research aims to assess the perception and image of visiting tourists of Puno in 2016. The research method is deductive based on a factorial analysis of the results of a structured survey with a Likert scale validating its reliability using the Alpha coefficient of Cronbach α, the internal consistency between the items was carried out to apply descriptive statistics of the dimensions. The results achieved in the research on perception is good on a scale of semantic differential qualifying Puno as a fun, relaxing, exciting, pleasant, quiet and clear place, backed by good infrastructure, tourist services and the location of the destination, in Regarding the satisfaction attributed to Puno as a destination due to the welcome in the services, the hospitality and the diversity of its natural settings

Palabras clave : Tourist destination; image of the tourist destination; cultural activity; tourist positioning; Puno.

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