Abstract

VELIZ QUISPE, Tomás  and  VELIZ GONZALES, Carol Fabiola. The micro-entrepreneurs of the highlands and the seed capital, a vision from the entrepreneurial anthropology. Comuni@cción [online]. 2021, vol.12, n.4, pp.247-256. ISSN 2219-7168.  http://dx.doi.org/10.33595/2226-1478.12.4.541.

The research highlights the basis and importance of capital for microentrepreneurs in the Peruvian highlands in 2020; in a context of globalization of capital. The objective is to describe and interpret the nature of "seed and cultural capital" of Andean microentrepreneurs, from the perspective of business anthropology. The methodology is framed in the quantitative and qualitative paradigm; non-experimental and descriptive design; sample 26 surveys and 11 testimonies of microentrepreneurs; questionnaire survey and interview technique. The study was conducted in the months of February 2018 to March 2020. The results: The capital of the microenterprises in the highlands stands out: 1. Seed capital (work savings, family loans, use of credit) 2. Cultural capital (values of reciprocity, responsibility and respect) 3. Symbolic capital (beliefs and rituals: tribute to the earth with wine or beer; symbols of prosperity: rue, yellow flowers and lentils). The conclusions: The capital approach from the entrepreneurial anthropology in the highlands considers: economic dimension-seed, cultural-values and symbolism-rituals are part of the philosophy of the microenterprise.

Keywords : Cultural capital; economic capital; seed capital; symbolic capital; social capital; microentrepreneur.

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