Abstract

APARICIO SALAS, Vilma Luz. Tourism and Local Development: a Case Study in the District of Pisac - Cusco. Comuni@cción [online]. 2021, vol.12, n.4, pp.296-309. ISSN 2219-7168.  http://dx.doi.org/10.33595/2226-1478.12.4.587.

Local development is linked to the articulation of social, economic and political factors, where the economic aspect and its local resources play an important role. The objective of the article is to establish the relationship that exists between tourism promotion and local development, due to the interaction of tourism promotion agents. The research methodology is the quantitative correlational and transectional type, the data collection techniques were the survey and the Likert scale, the data was collected from the local artisans who were previously sampled. The result obtained shows that there is a positive and significant correlation in tourism promotion and local development, that is, that the activities carried out by the municipality contributed to the development of the town. It is concluded that the greater and better the tourism promotion is done, the greater or better the local development will be.

Keywords : local development; citizen participation; tourism promotion.

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