Resumen

DEL PRADO FLORES, Rogelio; AREVALO MARTINEZ, Rebeca Illiana  y  GONGORA CUEVAS, Genny Elizabeth. Communication about COVID-19 on Twitter: leadership and dialectics Presidents of Mexico, Spain, United States. Comuni@cción [online]. 2021, vol.12, n.4, pp.310-321. ISSN 2219-7168.  http://dx.doi.org/10.33595/2226-1478.12.4.546.

The article is about communication on social media about COVID-19 and its impact on users and aims to analyze the messages on Twitter of the presidents of three countries (Spain, Mexico and the United States) with categories of integrative leadership and pragmatic leadership present in its content and relate them to the positive or negative dialectic that they generate among users, in order to identify the impact of the presidential speech of COVID-19. The methodology is cuantitative and cualitative with content analysis of the messages and statistical tests on the interaction with users in the tweets issued by the presidents between March 15 and April 15, 2020 about COVID-19 and 1% of user comments. Among the main findings of the content analysis is that the three presidents show pragmatic leadership. In the analysis of the interaction, in Mexico there are more favorites, while in Spain and the United States more retweets. Finally, the negative comments in the three countries are related to politics, while the positive ones in Mexico and Spain are about politics, health and the economy; and in the United States on economics, politics and health.

Palabras clave : dialectic; leadership; COVID-19; communication; twitter.

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