Abstract

MENDOZA ARANZAMENDI, Jessica Aleida; PINTO VILLAR, Yenny Marilú  and  GALVEZ MARQUINA, Mario César. Peruvian woman in the bicentennial: Entrepreneurship promoter in times of crisis. Comuni@cción [online]. 2021, vol.12, n.4, pp.332-342. ISSN 2219-7168.  http://dx.doi.org/10.33595/2226-1478.12.4.586.

The entrepreneurial competencies and access to markets to generate economic income by women as promoters of entrepreneurship in times of COVID-19 pandemic are still not clearly defined; for such considerations, the present research aims to establish the characteristics of the aforementioned competencies of women as entrepreneurs in the framework of the Peruvian Bicentennial, in times of crisis. The research is framed within the methodology of qualitative approach; and, of hermeneutic phenomenological design. We interviewed 15 women entrepreneurs from different fields; and the results show that women must share a role in the household while they seek to undertake to improve their economy and face the crisis. It is concluded that women entrepreneurs have difficulties due to their limitations in terms of financing, their social role and gender stereotypes. Entrepreneurship is her main fear linked to the neglect of her home. The identification of opportunities through an analysis of the environment is not a planned practice, so the culture and capacities for medium-and long-term planning should be strengthened. They have adapted to technology to manifest their entrepreneurship and assert their creative skills, knowledge and innovation in products and services, discovering a diversity of possible activities to develop in their free time. It is essential to strengthen gender equality in entrepreneurship in order to overcome the problem of inequality in relation to men.

Keywords : bicentennial; pandemic; COVID 19; economic crisis; gender equality; entrepreneurship.

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