Resumen

FLORES-INFANTES, Leslie Fiorella; VERA DEL CARPIO, María del Rosario; APAZA-QUISPE, Javier Arturo  y  VARGAS-IRURE, René Jesús. Digital native media The University Portal during covid-19 in Puno Peru. Comuni@cción [online]. 2023, vol.14, n.1, pp.63-71. ISSN 2219-7168.  http://dx.doi.org/10.33595/2226-1478.14.1.834.

This research examined the news published by the digital native media El Portal Universitario in the social network Facebook in August 2020 during the first wave of contagion caused by the pandemic of covid-19 in Puno. The objective of the study was to analyze the use of cyberjournalistic genres and digital journalistic characteristics such as hypertextuality, multimediality, instantaneity and interactivity. The quantitative approach method was used with a descriptive-analytical non-experimental design. Two techniques were used: content analysis, which allows counting and tabulation from the parameters required by cyberjournalism in social networks, considering only those publications related to the health crisis, and the structured interview. After the analysis, it was determined that the pandemic context was unfavorable for El Portal Universitario, which had more than 370 thousand followers and transcended in the regional territory, by changing its editorial line of university affairs, to cover rather, regional information about the pandemic by covid-19. Not being a topic from a university informative perspective, it evidenced professional limitations in the quality of its contents, with ignorance of the characteristics of the digital native media, losing reach and influence of its publications in the followers.

Palabras clave : Cyberjournalism; covid-19; Facebook; Pandemic; Digital journalism.

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