Abstract

INCIO, Felipe Anderson Rios; MORALES, William Reynaldo Prado; CRUZATA-MARTINEZ, Alejandro  and  AGUILA, Sonia Cecilia Alvarado del. Analysis of the Scientific Production of Universities in Social Communication (2014 - 2018). Propós. represent. [online]. 2020, vol.8, n.2, e558. ISSN 2307-7999.  http://dx.doi.org/10.20511/pyr2020.v8n2.558.

This document analyzes the research in Social Communication during the years 2014 - 2018 of undergraduate students in the city of Trujillo; In order to determine the methodological and thematic orientation, a total of 192 theses were analyzed using an analysis guide. Methodologically, the research corresponds to the positivist approach of comparative descriptive non-experimental design. The main findings in the universities are the non-evolution of undergraduate theses, following for many years with a quantitative approach, of non-experimental design with a simple descriptive scope, the most worked areas being audiovisual communication, communication, design, advertising and marketing.

Keywords : Communication; Research Work; Scientific Approach; Quantitative Analysis..

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