Revista de Comunicación

Table of contents
Revista de Comunicación vol.17 no.1 Piura Mar./Ago. 2018

Editorial

	· text in Spanish · Spanish ( pdf )

Research Articles

	· **Advertising communication in the fashion industry: *branded content, the case of fashion films*** Arbaiza Rodriguez, Francisco; Huertas García, Shirley · abstract in English \| Spanish · text in Spanish · Spanish ( pdf )

	· **Transmedia storytelling and transmedial worlds: A methodological proposal for the analysis of a media ecosystem, case Civil War** Atarama-Rojas, Tomás; Menacho-Girón, Natalie · abstract in English \| Spanish · text in Spanish · Spanish ( pdf )

	· **Vikings: power and cultural identities in the show of History Channel** Donstrup, Mayte · abstract in English \| Spanish · text in Spanish · Spanish ( pdf )

	· Influence of the international nature of Peruvian companies in sustainability reporting Hernández Pajares, Julio · abstract in English \| Spanish · text in Spanish · Spanish ( pdf )

	· **The risks of practicing journalism in Mexico: Analysis of the coverage of the murder of Javier Valdez according to the approach of peace journalism** Nicolás Gavilán, María Teresa · abstract in English \| Spanish · text in Spanish · Spanish ( pdf )

	· Approximation to studies on Peruvian soccer and communication: printed press, radio and television Pahuacho Portella, Alonso Roberto · abstract in English \| Spanish · text in Spanish · Spanish ( pdf )

	· *The digital strategy of internationalisation of Marca* in Latin America: Study case of MARCA Claro in Mexico** Rojas Torrijos, José Luis · abstract in English \| Spanish · text in Spanish · Spanish ( pdf )

Work Articles

	· Perception and self-perception of gender stereotypes in university students at Valparaíso region through advertising Farías Muñoz, Lila; Cuello Riveros, Varinia · abstract in English \| Spanish · text in Spanish · Spanish ( pdf )

	· Media communication and regional news: Public television in Rio Negro Schleifer, Pablo · abstract in English \| Spanish · text in Spanish · Spanish ( pdf )

	· *Strategic engagement* and conversational encounter in social media** Ure, Mariano · abstract in English \| Spanish · text in Spanish · Spanish ( pdf )

Reviews

	· *Media and Metamedia Management: Francisco Campos Freire, Xosé Rúas Araújo, Valentín Alejandro Martínez Fernández, Xosé López García (Editores). Springer. Suiza, 2017, 514 pp.* Robledo Dioses, Kelly · text in Spanish · Spanish ( pdf )

	· *Cusco revelado: Fotografías de Max T. Vargas, Max Uhle y Martín Chambi; Andrés Garay Albújar (Ed.). Instituto Iberoamericano de Berlín - Universidad de Piura. Berlín - Piura, 2017, 191 pp.* Velezmoro Montes, Víctor · text in Spanish · Spanish ( pdf )

	· *En defensa de la conversación: *El poder de la conversación en la era digital. Sherry Turkle. Ático de los libros. Barcelona, 2017, 493 pp.** Ho Chau, Yolanda · text in Spanish · Spanish ( pdf )

	· *Familias pobres y computadoras: *Claroscuros de la apropiación digital. Rosalía Winocur y Rosario Sánchez Vilela. Editorial Planeta. Montevideo-Uruguay, 2016, 311 pp.** Cervantes Velázquez, Mónica del Rocío · text in Spanish · Spanish ( pdf )